The health field, especially biological products, has experienced very challenging and competitive conditions in the past years. In competitive market conditions, companies that have the ability to communicate directly, efficiently and sustainably with customers have the ability to overcome the challenges facing the company in the domestic and international arenas. Vira Vaccine Shaya company, by using the most up-to-date methods and tools of marketing, sales and communication with its customers, in addition to producing quality products and satisfying customers, has been able to supply more than 90% of the domestic market with vaccines in its product portfolio to play a role as one of the main players in the livestock vaccines market in the past years. Today, the sales and marketing unit is counted one of the most essential parts in all economic fields, and this unit, with a direct connection to the target market, is considered to be a propulsion engine of industry and the front line of introduction in every production company. Vira Vaccine Shaya company, by employing professional experts in the field of marketing, sales, monitoring, field presence, observing the target market, and using strict and legal protocols and rules, has taken action to select provincial distribution representatives throughout the country and with continuous presence in distribution centers carefully examines the process of purchasing, marketing, and after-sales service of their products. It should be mentioned that this company won the tenders of the Iran’s Veterinary Organization (IVO) in the plans to combat and eradicate strategic diseases and provide livestock in the field of PPR, LSD and FMD vaccines at the national level in 2018, 2019, 2018, 2019, 2020, 2021, 2021 years. In line with after-sales services, observing and monitoring the efficacy of vaccines used in the country (PMS) is one of the documented services of Vira Vaccine Shaya company, and a team of experienced clinicians, with a field presence in various regions, investigates the efficacy of injected vaccines that according to the results obtained during different periods, the vaccines produced by this company, in comparison to the other domestic and foreign competitors’ products, have the highest level of effectiveness and consumer satisfaction. The main goal of this company is to join the World Organization “OIE” in order to control and eradicate many livestock diseases in Iran, Middle East and the world.